affordable web design, hosting and
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Using the Web There are hundreds of reasons advanced as to why YOU should have an Internet presence through a website. This selection may be cogent: Prestige and image: It's almost a given that if you are serious, you'll have a site. Most of the competition already has. Branding Although this ties in with the preceding, a website does allow more space to develop on the brand and product qualities you consider most important Marketing The web is the home of the information glut, but where humans use it as a tool of communication it performs cost-effectively in cutting through the clutter and as a good sales tool, particularly when allied to a newsletter Cost-effective The web is the cheapest of all visual media Flexible/Instant This is its strongest point. Sites can be updated within minutes, new products displayed and priced/repriced and copy changed without restrictions of deadlines or mounting costs. That's not to say it's all roses! There are negatives, discussed under FAQs |
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