affordable web design, hosting and
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Web marketing You will need to get your site known: - Search engines: Sit down with your designer and ensure that you thrash out a pithy summary of your business and what makes it unique/different. Go through a list of terms that the average consumer might use when searching for the kinds of services you provide. These will form the basis of Meta Tags and search engine submissions. - Advertising: include your website address on all adverts,correspondence, business cards, publicity handouts, media releases, any print work, billboards, signage and e-mail signatures. Ensure that your personnel always makes it known that you have a site. Consider running a PowerPoint presentation in your reception area that mirrors your website. - Announce: It's worthwhile holding a small launch function internally and doing a mail shot to the active and inactive customer /supplier base and e-mailing other contacts about your new investment. - Link swaps: it's normal practice to trade links with other sites (e.g. a guesthouse in Capetown offers to include a blurb and address of a similar establishment in Kimberley on its site, in return for a reciprocal favour from the Kimberley hostelry). - Word of Mouth: spread the word physically and orally, let community leaders know, network with organisations/ Sometimes, as part of social responsibility you can offer them space on your site for a "site within a site". - Maximize site utilization: usually you can host more than one domain on the server space you have acquired. Use this to subsidise your monthly rental or maintain client support. |
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